Privacy Policy

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  • Privacy Policy

Last Modified: September 25, 2018

Introduction

The New York Blower Company ("Company" or "We") respects your privacy and is committed to protecting your privacy in the information we collect from you on this website. This Privacy Policy (“Policy”) describes the types of information we collect, how we use that information, and the steps we take to protect your information after it is collected from you when you visit the website www.nyb.com (our "Website"). Specifically, this Policy applies to our practices for collecting, using, maintaining, protecting, and disclosing your Personal Information.

Throughout this Policy, we refer to the term “Personal Information.” “Personal Information” is data about an individual who can be identified from that data, or by combining it with other data. Personal Information is usually your name in combination with another identifier, such as date of birth, postal address, email address, telephone number, or government-issued identification number. The specific definition of Personal Information varies from one jurisdiction to another. 

Personal Information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data.

Many of our customers are businesses, rather than individuals. We do not consider business information, such as one’s position, business name, title, business email, business phone number, business address, business fax, and other similar business information, to be Personal Information.

This policy applies to information we collect:

  • On this Website.
  • In email, text, and other electronic messages between you and this Website.

It does not apply to information collected by:

  • us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or
  • any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website

Please read this policy carefully to understand our policies and practices regarding your information.

We reserve the right to modify this Privacy Policy at any time. Changes and clarifications will take effect immediately upon their posting on the Website and we will change the “Last Modified” date below.

Children Under the Age of 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information to this Website or on or through any of its features, make any purchases through the Website, use any of the interactive features of this Website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at 630-794-5700 or nyb@nyb.com.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website.

  • We collect your name, postal address, email address, telephone number, zip code, business name and other information you may provide in connection with your requests for a pricing quote, your submission of a question, your attempt to contact us through the Website, or when you sign up for our newsletter. We use this information to formulate and send you a pricing quote, to answer your question, to respond to your contact, or to send you our newsletter. We also use this information to suggest additional products or services of ours that may be of interest to you ;
  • We collect your zip code, city, state, province, and country when you contact us looking for a sales representative. We use this information to identify the appropriate sales representative for your location and to contact you with products or services that may be of interest to you

In the absence of a legal obligation to the contrary, we keep your information for a year after your last contact with us. 

Information We Collect Automatically From You. As you navigate through and interact with our Website, we use automatic data collection technologies to collect information about your equipment, browsing actions, and patterns, including:

  • The Internet Protocol (IP) addresses for the devices you use to access the Website
  • The type of browser and language you use to access the Website,
  • Your Internet service provider (ISP),
  • The websites you visited before and after visiting our Website,
  • Your operating system,
  • The date/time of your visit, and
  • Clickstream data

We use this information to make sure that our Website, and its associated parts, are functioning properly, that the Website is displayed properly for your equipment and software, and that we can provide you with information useful to your location. We also use this information to learn about the number and usage patterns of visitors to the Website.

There are “do not track” or similar browser choices available to internet users with respect to online web activity, but given the present lack of consensus of what constitutes an informed election, appropriate trigger or breadth of scope of such choice, our Website will not operate any differently when a “do not track” signal is received.

In some of our email messages, you will find a “click-through URL” linked to content on our Website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click such links in our email messages.

Cookies

We use technologies such as “cookies” so we can remember certain information about you, remember your preferences, or recognize you when you return. They also help us compile aggregate data about our Website’s traffic and the interactions of those on our Website so that we can improve our Website and protect our Website from fraud.

A cookie is a text file that is stored on your computer. As text files, cookies cannot read information on your hard drive, run programs, or deliver viruses to your computer. 

Most browsers are set to accept cookies automatically. You can set your browser to decline all cookies automatically or to prompt you for a response each time a cookie is offered. If you decline cookies, you may find that you cannot access all of the Website’s features.

During your browsing session, we use “session” cookies to store information and monitor Website function. For thirty minutes after your session, a cookie tracks the number of visitors to our Website. Until midnight of the day after your last session, a cookie tracks the number of times you visit the Website. For two weeks after your last session, a cookie retains the items you have place in the Website’s cart, in case you leave without purchasing and then return to make the purchase. There is a permanent cookie used to remember your password. 

Web beacons, also known as clear GIFs, are often used in combination with cookies. Often transparent, these images are part of web pages, and allow us to count users who have visited certain pages and to generate statistics about how our Sites are used. They are not used to access Personal Information.

We also use log files when you visit our Website. Log files track IP addresses, browser type, Internet Service Provider (ISP) identity, referring/exit pages, platform type, date/time stamp, and number of clicks. We utilize this information to analyze trends, administer the Website, prevent fraud, track website navigation in the aggregate, and gather broad demographic information for aggregate use.

Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce the number of or eliminate messages sent to customers. 

Google Ads and Analytics

We use Google Ads and Google Analytics to gather data such as age, gender, and interests to provide advertising targeted to suit your interests and preferences.

Google Ads and similar programs from other companies help us target our online ads based on information collected directly from you or by automated means, like cookies. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts. For more information about how Google Ads collects, analyzes, and uses the information it collects, please consult the Google Ads website (https:ads.google.com).

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/ 

Google Analytics collects anonymous information that is not used to identify a particular user.  This information helps us better understand how visitors use our Sites, detect and defend against fraud and other security risks, and present advertisements, products, and/or services of interest to you.

To learn more about how Google Analytics collects and processes data, please visit “How Google uses data when you use our partners’ sites or apps”, located at www.google.com/policies/privacy/partners/. To learn about how to opt-out of Google Analytics, please visit http://tools.Google.com/dlpage/gaoptout/.

Use of Your Personal Information

We use your Personal Information to further legitimate business interests – to transact business with you and serve you as a customer. As described above, we use your Personal Information to send you requested information, personalize content so that it applies to you and your interests, compile, analyze, and do research on our user’s demographics and behavior, and detect, investigate, and prevent activities that may violate our policies or be illegal. We may also use your Personal Information to communicate with you about products and services we believe you might find of interest and to administer promotions, surveys, contests and sweepstakes in which you might participate.

We also use the information automatically collected about you during your use of the website, as described above, to improve the effectiveness of our website, operations, mobile experience, or marketing efforts or as described elsewhere in this policy, to prevent against fraud and theft, and otherwise to protect our Website’s visitors and our business.

Our employees and agents may view your Personal Information to perform their jobs and service your needs. We authorize access to your Personal Information to them on a need-to-know basis to provide you with our products or services to you, or for one of the other reasons listed in this section.

Sharing Your Personal Information

As a general rule, we will not disclose any of your Personal Information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described in this Policy. For instance, we may share your Personal Information in the following circumstances:

We may disclose your Personal Information if we determine that disclosure is reasonably necessary to enforce our https://www.nyb.com/pdf/websitetermsofuse.pdf, this Privacy Policy or to otherwise protect our operations, clients, or users.

We may release your Personal Information to others (including law enforcement) if we believe such release is reasonably necessary to comply with the law or legal process; enforce or apply the terms of applicable terms of use; detect, prevent, or otherwise address fraud, security or technical issues; or otherwise protect the rights, property or safety of others.

We may sell, transfer, and/or disclose your Personal Information as part of a business divestiture, sale, merger, or acquisition of all or a part of our business. If another company acquires our company, business, or assets, that company will possess the Personal Information collected by us and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy. In the event of an insolvency, bankruptcy, or receivership, your Personal Information may also be transferred as a business asset.

  • In addition, we may share aggregate, non-individual information, incapable of identifying a particular person, with third parties for lawful purposes.

California Privacy Rights

If you are a California resident, you may have the right to request and receive certain information about a company's disclosure of your Personal Information to third parties for their own direct marketing use, and your choices with respect to such disclosures. Our Website does not authorize the collection of Personal Information by third parties except as provided in this Privacy Policy. 

Links to Other Websites

You may be able to post content to Social Networking websites (such as Facebook, Linked-In, Twitter, and Google+) on which we maintain a presence. If you choose to do this, we will provide information to the Social Networking sites, and receive information from them, in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and the privacy policies that apply to such use. We are not responsible for the availability, accuracy, content, products, or services of such Social Network sites.

While you are using the Website, you may be linked or directed to other third-party websites outside of our Website that are beyond our control. Each of these third-party websites may have a privacy policy different from ours. Please carefully review the privacy policies of these websites. We are not responsible for any actions or policies of such third parties.

Data Movement

We may maintain your Personal Information on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

We process data, including Personal Information, in the United States. We do not transfer your Personal Information to another organization or a country absent the existence of adequate security and privacy controls. We transfer Personal Information to the United States only with your consent or to perform a contract with you, consistent with the practices described in this Privacy Notice. We do not collect or store sensitive information about you.

Security Measures

We maintain a variety of industry-standard security measures, including physical, electronic, and procedural safeguards. No system can be completely secure, so we do not promise, and you should not expect, that your Personal Information, searches, or other communications will always remain secure.

Your Access and Consent to Use of your Personal Information

If you believe that the Personal Information that we have collected about you is incomplete, inaccurate, or not up to date, or if you would like to review and/or request changes or deletion of that information, you can contact Vice President – Information Technology.

If you do not consent or want to withdraw your consent for us to collect, use, or disclose your Personal Information as described in this Policy, please contact Vice President – Information Technology. In your request, please identify the Personal Information at issue and the collection, use, or disclosure you wish to stop.

Denying or withdrawing consent may not allow us to provide you with some or all of the personalized experience available on the Website.

You may opt-out of receiving marketing-related emails by clicking the "unsubscribe" link at the bottom of any email you receive from us. If you are having difficulty unsubscribing from our marketing communications, please contact us at nyb@nyb.com.

If you opt-out from receiving marketing emails or text messages, we may still need to send you communications about your, orders, customer service inquiries, and other matters.

If you agreed to receive future marketing communications directly from a third party through our Website, you will need to contact that party to opt-out of such communications. This process may be outlined on that party's privacy policy.

Questions and Contact Information

If you would like to:  access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, you may contact our Data Privacy Officer at:

Vice President – Information Technology
The New York Blower Company
Attn: Legal Department
7660 S Quincy St
Willowbrook, IL 60527.
nyb@nyb.com
800-208-7918